April 20, 2023

North Florida Land Trust has changed its look and now has a new way for the community to get involved. The nonprofit land conservation organization debuted its new branding package today along with a new membership program. The new logo utilizes fresh colors and vivid natural images, along with a new tagline, “In Land We Trust.” The new membership program was created to engage supporters on a whole new level with opportunities for an inside look at many of the nonprofit’s special projects and properties.

“It is now or never for land conservation in north Florida and we as an organization are moving into the next phase to make sure we are positioned to best protect these natural spaces,” said Allison DeFoor, president of NFLT. “We needed a new strategic plan that is more visionary and representative of our continued growth. This new look and our new membership program are representative of our new and improved organization that has grown exponentially in both protected lands and support, but we still need more because it is now or never. Our goal is to make North Florida Land Trust the number one land trust in the U.S.”

NFLT’s new primary logo features an image of a roseate spoonbill found in many of the habitats that the nonprofit has protected. The branding package also includes logos for programs and projects that NFLT spearheads including the O2O Wildlife Corridor Partnership and the Amelia Forever Campaign. 

The new annual membership program will help the nonprofit preserve land now that can be enjoyed forever. The unrestricted donations generated from the program will help NFLT act quickly when preservation opportunities arise. The program has six levels designed to allow members to share thoughts on NFLT’s conservation efforts and to contribute to program successes and its future plans. Each level includes a subscription to the monthly newsletter, early access to ticketed events and an NFLT sticker and car decal.

The membership levels range from the $45 Friend Level to the $1,000 and over Champion Level. Each level has increased benefits including merchandise and merchandise discounts. To learn more and to become a member of NFLT, sign up online at nflt.org/membership/ or mail a check to North Florida Land Trust at 843 W. Monroe St., Jacksonville, FL, 32202. Please include your name, address, email and phone number. Members can also contact NFLT at info@nflt.org or (904) 479-1967.

About North Florida Land Trust

North Florida Land Trust is a not-for-profit organization dedicated to preserving and enhancing the quality of life by protecting North Florida’s irreplaceable natural environment. Founded in 1999, NFLT has preserved tens of thousands of acres of land through the donation or purchase of land as well as conservation easements.  NFLT is funded largely by private and corporate contributions and works closely with willing landowners and public agencies at all levels of government, not-for-profit partners, and foundations.