Who We Are


Jim McCarthy, President

Email Jim: jmccarthy@northfloridalandtrust.org | Phone: (904) 479-1961

Jim McCarthy has been the President of North Florida Land Trust since August of 2014. He oversees the entire organization including managing donor relations, administrative functions, advocacy, strategic planning, and community partnerships.

Jim brings more than 30 years of experience to the organization in real estate, land planning, strategic planning, operations, advocacy, fundraising, marketing and public affairs. He is a former lobbyist for many interests in Washington, D.C. including the natural gas utility industry. He started the local chapter of the Associated Builders & Contractors and served as its first Executive Director. He served a large design-build firm as Vice President specializing in educational facilities and as a management consultant for more than ten years. He most recently served as Executive Director of the Cystic Fibrosis Foundation.

Originally from Northern Virginia, Jim has lived in Northeast Florida for 30 years and has maintained an active community presence outside of work. He volunteers with University of North Florida Athletics, THE PLAYERS and Web.com Tour Championship, the American Junior Golf Association and his church where he has served as Senior Warden and currently serves as a Lay Eucharistic Visitor.

Marc Hudson, Land Protection Director

Email Marc: mhudson@northfloridalandtrust.org | Phone: (904) 479-1963

Marc joined the organization in May of 2012 as the Land Protection Director. He is responsible for overseeing the land trust’s real estate acquisitions, restoration, programmatic partnerships, and geographic information systems (GIS). He also developed and leads the strategic conservation planning services.

Prior to his work with NFLT, Marc worked for five years in partnership with the Georgia Land Trust, Alabama Land Trust, and the Chattahoochee Valley Land Trust. He also facilitated farmland preservation for the Genesee Valley Conservancy in upstate New York. Marc earned his Bachelor’s degree in history with a special focus on environmental history from the State University of New York at Geneseo. Marc was a 2016 Kinship Conservation Fellow and a 2017 featured speaker for TEDxJacksonville.

Elizabeth Guthrie, Stewardship Director

Email Elizabeth: eguthrie@northfloridalandtrust.org | Phone: (904) 479-1965

Elizabeth Guthrie became the Stewardship Director for North Florida Land Trust in 2014.  She is responsible for overseeing the stewardship and management of NFLT’s conserved lands.

Before working for NFLT, she worked for the National Audubon Society, followed by the Florida Park Service as an AmeriCorps member, focusing mainly on land and resource management. Originally from North Carolina, Elizabeth received her bachelor’s degree from the University of North Carolina at Chapel Hill. She is currently pursuing a master’s degree in ecological restoration from the University of Florida. Elizabeth also holds a certificate in geographic information systems (GIS) from The Pennsylvania State University and is a Florida Master Naturalist. She currently serves as a Board member for the Friends of Talbot Islands State Parks.

Dana Doody, Development Director

Email Dana: ddoody@northfloridalandtrust.org | Phone: (904) 479-1967

Dana joined NFLT in February of 2017.  Dana is dedicated to making sure the donors are engaged and fully embrace the mission of the land trust.  She is responsible for fundraising, events and grants.  In 2017 Dana’s fundraising efforts helped to acquire Bogey Creek – our first property that will be open for public use.  In 2018, Dana and her team member, Genevieve Fletcher have already secured over $1,000,000 in donations helping to win her the 2018 Award of Woman of Influence from the Jacksonville Business Journal.

Dana is very active in her hometown of Jacksonville serving as a diplomat for Jacksonville Regional Chamber of Commerce.

Cassie Froeba, Operations Director

Email Cassie: cfroeba@northfloridalandtrust.org | Phone: (904) 479-1964

Cassie Froeba joined North Florida Land Trust in November of 2015 and serves as the Operations Director. Her duties include ensuring that NFLT’s everyday activities run smoothly! Creating/ updating policies, developing/implement human resource strategies, orientation and training for staff and Board Members, effective management of finance/accounting, property exemptions, managing the nonprofit’s properties on Talbot Island and overseeing the office as the on-site mom. Cassie led our team to get national recognition as an Accredited Land Trust. Accreditation is the highest standard and acknowledges North Florida Land Trust has demonstrated sound finances, ethical conduct, responsible governance, and lasting stewardship.

Genevieve Fletcher, Development Officer

Email Genevieve: gfletcher@northfloridalandtrust.org | Phone: (904) 479-1962

Genevieve Fletcher joined North Florida Land Trust in March of 2015 as Outreach Coordinator and transitioned to her role as Development Officer in January 2018. She is responsible for fundraising, donor engagement, grant writing, and events.

Genevieve earned her Bachelor of Arts in music, liberal arts, and philosophy from Florida State University. She also completed post-baccalaureate courses in biology at the University of North Florida and a grant-writing course at Florida State College of Jacksonville. She previously served as a Grants Consultant for Langton Consulting. Throughout the years, she has volunteered for a number of organizations, including NFLT, Guana Tolomato Matanzas National Estuarine Research Reserve, and Dig Local Network.

Susan Carr, PhD, O2O Project Manager 

Email Susan: scarr@northfloridalandtrust.org | Phone: (904) 479-1967

Susan Carr | North Florida Land Trust Jacksonville FLSusan joined the North Florida Land Trust in 2017 as the Conservation Coordinator.  She is responsible for conservation, management and outreach projects in the “Ocala to Osceola” region of NE Florida.

Susan has over 20 years of experience relevant to the organization’s mission, including experience in land management, ecological restoration and nonprofit operations.  Susan’s work history includes resource management positions with the U.S. Forest Service, the USDA Natural Resources Conservation Service, and The Nature Conservancy.  She holds two graduate degrees in plant ecology, specific to the study of SE Coastal Plain pine ecosystems.  Susan’s passion for Florida’s native landscapes and conservation is in part inspired by her PhD research on the floristic diversity of the State’s natural areas.

Susan volunteers as a board director for the Florida Native Plant Society, and serves in an advisory capacity for Alachua County conservation programs.

Emily Dunn, Stewardship Manager

Email Emily: edunn@northfloridalandtrust.org | Phone: (904) 479-1967

Emily Dunn joined North Florida Land Trust in March 2016, and now serves as Stewardship Manager. She is responsible for management of NFLT conservation lands, facilitating the Team Terrapin volunteer program, managing seasonal stewardship staff and volunteers, and organizing outreach and service opportunities on NFLT lands.

Originally from the Philadelphia area, Emily received her Bachelor of Science degree in Ecology and Evolutionary Biology from the University of Rochester, and her Master of Science degree in Wildlife Ecology from the University of Delaware. Her graduate research investigated the effects of forest fragmentation on wildlife movement, and she has participated in ecological research projects on a variety of topics. Emily is a Florida Master Naturalist and has extensive experience in education and volunteer management.

Allison Cologne, Multimedia Manager

Email Allison: acologne@northfloridalandtrust.org | Phone: (904) 479-1967

Allison Cologne joined the North Florida Land Trust in 2013 as a graphic design intern and was invited back in February 2018 as the Multimedia Manager. She is responsible for designing marketing materials, website maintenance and social media coverage. She graduated from the University of North Florida with a Bachelor’s Degree in Fine Arts with a concentration in Graphic Design. She recently relocated back to the Jacksonville area from Washington D.C. where she worked for a Public Relations Firm.

Rebecca Perry, Associate Land Protection Director

Email Rebecca: rperry@northfloridalandtrust.org | Phone: (904) 479-1967

Rebecca Perry joined NFLT in 2018 as Associate Director of Land Protection. She is responsible for land transactions within NFLT’s service area with special focus on the “Ocala to Osceola” region. Rebecca came to NFLT from The Nature Conservancy, and brings fifteen years of experience in conservation land transactions, grant administration and project management. At The Nature Conservancy, she helped protect over 9,000 acres across Florida, and managed a 5,000-acre mitigation bank. She has an Associate of Science Degree from Valencia Community College in Paralegal Studies and a Bachelor’s Degree from Rollins College in Environmental Studies. Rebecca is a licensed real estate sales associate.



Board of Directors


Keith Holt, North Florida Properties, LLC.

Vice Chair

Dr. Ellen Williams, St. Vincent’s Healthcare


Charles “Trey” Mills III, Rogers Towers PA


Patrick Carney, CSX Corporation

Members At Large

J. Michael Barker, Terra Capital Holdings, Inc.

David Barton, Bank of America Merrill Lynch

Ray Bunton, St. Johns River Water Management District (Ret.)

Ross Chafin, Fisher, Tousey, Leas & Ball

Allison DeFoor, Diocese of Florida

Tom Larson, Jax Metro / Self-Help Credit Union

Shawna Newman, The NDN Companies, Inc.

Shane Williams, Guild Mortgage