Jim McCarthy, President
Jim McCarthy has been the President of North Florida Land Trust since August of 2014. He oversees the entire organization including managing donor relations, administrative functions, advocacy, strategic planning, and community partnerships.
Jim brings more than 30 years of experience to the organization in real estate, land planning, strategic planning, operations, advocacy, fundraising, marketing and public affairs. He is a former lobbyist for many interests in Washington, D.C. including the natural gas utility industry. He started the local chapter of the Associated Builders & Contractors and served as its first Executive Director. He served a large design-build firm as Vice President specializing in educational facilities and as a management consultant for more than ten years. He most recently served as Executive Director of the Cystic Fibrosis Foundation.
Originally from Northern Virginia, Jim has lived in Northeast Florida for 30 years and has maintained an active community presence outside of work. He volunteers with University of North Florida Athletics, THE PLAYERS and Web.com Tour Championship, the American Junior Golf Association and his church where he has served as Senior Warden and currently serves as a Lay Eucharistic Visitor.
Marc Hudson, Land Protection Director
Marc joined the organization in May of 2012 as the Land Protection Director. He is responsible for overseeing the land trust’s real estate acquisitions, restoration, programmatic partnerships, and geographic information systems (GIS). He also developed and leads the strategic conservation planning services.
Prior to his work with NFLT, Marc worked for five years in partnership with the Georgia Land Trust, Alabama Land Trust, and the Chattahoochee Valley Land Trust. He also facilitated farmland preservation for the Genesee Valley Conservancy in upstate New York. Marc earned his Bachelor’s degree in history with a special focus on environmental history from the State University of New York at Geneseo. Marc was a 2016 Kinship Conservation Fellow and a 2017 featured speaker for TEDxJacksonville.
Rebecca Perry, Associate Director of Land Protection
Rebecca Perry joined NFLT in 2018 as Associate Director of Land Protection. She is responsible for land transactions within NFLT’s service area with special focus on the “Ocala to Osceola” region. Rebecca came to NFLT from The Nature Conservancy, and brings fifteen years of experience in conservation land transactions, grant administration and project management. At The Nature Conservancy, she helped protect over 9,000 acres across Florida, and managed a 5,000-acre mitigation bank. She has an Associate of Science Degree from Valencia Community College in Paralegal Studies and a Bachelor’s Degree from Rollins College in Environmental Studies. Rebecca is a licensed real estate sales associate.
Susan Carr, PhD, O2O Program Manager
Susan joined the North Florida Land Trust in 2017 as the Conservation Coordinator. She is responsible for conservation, management and outreach projects in the “Ocala to Osceola” region of NE Florida.
Susan has over 20 years of experience relevant to the organization’s mission, including experience in land management, ecological restoration and nonprofit operations. Susan’s work history includes resource management positions with the U.S. Forest Service, the USDA Natural Resources Conservation Service, and The Nature Conservancy. She holds two graduate degrees in plant ecology, specific to the study of SE Coastal Plain pine ecosystems. Susan’s passion for Florida’s native landscapes and conservation is in part inspired by her PhD research on the floristic diversity of the State’s natural areas.
Susan volunteers as a board director for the Florida Native Plant Society, and serves in an advisory capacity for Alachua County conservation programs.
Elizabeth Guthrie, Stewardship Director
Elizabeth Guthrie became the Stewardship Director for North Florida Land Trust in 2014. She is responsible for overseeing the stewardship and management of NFLT’s conserved lands.
Before working for NFLT, she worked for the National Audubon Society, followed by the Florida Park Service as an AmeriCorps member, focusing mainly on land and resource management. Originally from North Carolina, Elizabeth received her bachelor’s degree from the University of North Carolina at Chapel Hill. She is currently pursuing a master’s degree in ecological restoration from the University of Florida. Elizabeth also holds a certificate in geographic information systems (GIS) from The Pennsylvania State University and is a Florida Master Naturalist. She currently serves as a Board member for the Friends of Talbot Islands State Parks.
Emily Dunn, Stewardship Manager
Emily Dunn joined North Florida Land Trust in March 2016, and now serves as Stewardship Manager. She is responsible for management of NFLT conservation lands, facilitating the Team Terrapin volunteer program, managing seasonal stewardship staff and volunteers, and organizing outreach and service opportunities on NFLT lands.
Originally from the Philadelphia area, Emily received her Bachelor of Science degree in Ecology and Evolutionary Biology from the University of Rochester, and her Master of Science degree in Wildlife Ecology from the University of Delaware. Her graduate research investigated the effects of forest fragmentation on wildlife movement, and she has participated in ecological research projects on a variety of topics. Emily is a Florida Master Naturalist and has extensive experience in education and volunteer management.
Matt Greene, Land Manager
Matt Greene joined North Florida Land Trust in April 2019 as the Land Manager. Matt grew up along the Gulf Coast in Fairhope, Alabama and later earned a zoology degree from Auburn University.
He comes to NFLT from the Landowner Assistance Program of the Florida Fish and Wildlife Conservation Commission. Previous experience includes conservation easement stewardship with Lowcountry Land Trust in South Carolina; land management and prescribed burning in New England and the Southeast with The Nature Conservancy; land management and wildlife ecology studies at Nokuse Plantation in Panhandle Florida; forest and fire ecology research at the J.W. Jones Ecological Research Center in Southwest Georgia, and snake ecology investigations in Guam, New Mexico, Alabama and other areas of the Southeast.
Cassie Froeba, Operations Director
Cassie Froeba joined North Florida Land Trust in November of 2015 and serves as the Operations Director. Her duties include ensuring that NFLT’s everyday activities run smoothly! Creating/ updating policies, developing/implement human resource strategies, orientation and training for staff and Board Members, effective management of finance/accounting, property exemptions, managing the nonprofit’s properties on Talbot Island and overseeing the office as the on-site mom. Cassie led our team to get national recognition as an Accredited Land Trust. Accreditation is the highest standard and acknowledges North Florida Land Trust has demonstrated sound finances, ethical conduct, responsible governance, and lasting stewardship.
Allison Cologne, Graphic Design and Social Media Manager
Allison Cologne joined the North Florida Land Trust in 2013 as a graphic design intern and was invited back in February 2018 as the Graphic Design and Social Media Manager. She is responsible for designing marketing materials, website maintenance and social media coverage. She graduated from the University of North Florida with a Bachelor’s Degree in Fine Arts with a concentration in Graphic Design. She recently relocated back to the Jacksonville area from Washington D.C. where she worked for a Public Relations Firm.
Genevieve Day, Operations Manager
Genevieve Day joined North Florida Land Trust May of 2019 and serves as the Operations Manager. She supports both the Operations and Development teams with whatever they need and specifically by managing donor and financial data. She is also the friendly face in the front office!
Genevieve received her Bachelor of Arts degree in Anthropology from the University of North Florida. While pursuing her degree she worked as a park guide in the Timucuan Ecological and Historic Preserve. Most recently she served as Operations Manager for the Timucuan Parks Foundation. Genevieve is working on her Florida Master Naturalist certificate and serves as secretary on the North Florida Master Naturalists board. She also loves to hike and volunteers with the Florida Trail Association.
Megan Mangiaracino, Director of Development & Marketing
Megan Mangiaracino serves as the Director of Development and Marketing, helping to grow the organization’s resources that provide long-term sustainability and continued preservation of our lands. Megan comes to NFLT with ten years’ experience in nonprofit fundraising. Most recently, Megan served as the Associate Director of Development for the Coggin College of Business at the University of North Florida. Originally from Missouri, Megan is a graduate of Loyola Marymount University in Los Angeles and has resided in Jacksonville since 2011. She is honored to work with philanthropists and caring community members to positively impact North Florida.
Genevieve Fletcher, Development Officer
Genevieve Fletcher joined North Florida Land Trust in March of 2015 as Outreach Coordinator and transitioned to her role as Development Officer in January 2018. She is responsible for fundraising, donor engagement, grant writing, and events.
Genevieve earned her Bachelor of Arts in music, liberal arts, and philosophy from Florida State University. She also completed post-baccalaureate courses in biology at the University of North Florida and a grant-writing course at Florida State College of Jacksonville. She previously served as a Grants Consultant for Langton Consulting. Throughout the years, she has volunteered for a number of organizations, including NFLT, Guana Tolomato Matanzas National Estuarine Research Reserve, and Dig Local Network.
Board of Directors
Keith Holt, North Florida Properties, LLC.
David Barton, Bank of America Merrill Lynch
Ross Chafin, Fisher, Tousey, Leas & Ball
Patrick Carney, CSX Corporation
Members At Large
J. Michael Barker, Terra Capital Holdings, Inc.
Allison DeFoor, Diocese of Florida
John Delaney, Shareholder, Rogers, Towers’ and Principal, The Fiorentino Group
Jennifer Lasserre, Lasserre Real Estate, Inc.
Melissa Long, City of Jacksonville
Shawna Newman, The NDN Companies, Inc.
Matt Rapp, PGA TOUR
Ryan Switzer, Cantrell & Morgan
Shane Williams, Guild Mortgage